Middleware for
Data Management

Orbee powers the leading data management solutions in automotive retail, enabling dealerships to centralize, enrich, and activate data for endless possibilities.

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Whitepaper

The Ultimate Guide to Cleaning Dealership Databases

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Blog Post

12 Days of Integrations: Orbee’s Holiday Gift for Dealerships

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Event

NADA 2025

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The Most Expansive Integration Library

Orbee's Middleware offers an integration library that centralizes and activates data from both inside and outside the automotive ecosystem.

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Orchestrate Endless Possiblities

Orchestrate Endless Possiblities

Send an automated email to users who abandoned a 700Credit application, reminding them to finish.

Retarget users on Google Ads who abandoned the service scheduler.

Automatically send post-purchase email to gauge customer satisfaction.

Automatically email upgrade or trade-in offers to customers with positive equity.

Notify unsold leads via email when new inventory matches their interests.

Retarget Users on Google Ads who showed interest in car rentals.

Automatically email unsold leads who missed their test drive appointments with rescheduling invitations.

Target users who start, but do not finish payment info related forms with Facebook Ads.

Data Your Way

Build workflows that personalize your outreach and enhance your customer experience.

Remind shoppers to schedule a service appointment
Retarget shoppers to complete a credit application
Alert trade-in shoppers about vehicle valuation increase
Alert shoppers when a vehicle they have shown interest in has a price drop
Remind sold customers to schedule a service appointment
Reactivate leads that return to website but do not resubmit a lead form
Featured Webinar

From Data to Delight: Website Personalization with CDPs

Join us for an exciting webinar on how website personalization powered by a customer data platform (CDP) can enhance your customer experience.

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Explore What Middleware Can Do

Learn how Middleware can help you solve complex problems, build advanced workflows, and utlimately improve your customer experience.

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Platform Overview
Orbee Dealership Middleware
Measure marketing investments

Measure marketing investments

Understand your traffic sources without tedious setup and find answers with our campaign analytics offerings.

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Understand shopper behaviors

Understand shopper behaviors

Unify shopper profiles with a powerful CDP that gathers data from all activity across your web sites, third-party tools, and CRM data.

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Manage first and third-party data

Manage first and third-party data

Deploy our powerful tag manager to collect, segment, and target your shoppers while protecting your valuable first-party data.

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Reach buyers everywhere

Reach buyers everywhere
‍

Automate SEM, social advertising, email marketing, display, mobile, video, and direct mail advertising using your own accounts.

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Leverage 1:1 messaging

Leverage 1:1 messaging
‍

Personalize messaging on your websites, emails, and text to each individual shopper using insights from their unique journeys.

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Comply with safeguard data laws

Comply with safeguard data laws

Comply with new FTC safeguard rules that put the full burden of data protection on your business and that can cost $46,217 per violation.

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Enable your tech team

Enable your tech team
‍

Utilize a powerful API and SDK to extend around your specific use cases with your tech team or by partnering with ours.

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Enrich your CRM/DMS Records

Enrich Your CRM / DMS Records

Dealerships can now enrich their first-party data with powerful datasets for advanced segmentation and personalized marketing campaigns.

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What Our Clients Think

Featured Blog Post

12 Days of Integrations: Orbee’s Holiday Gift for Dealerships

This holiday season, Orbee is counting down the days til Christmas with 12 powerful integrations to help your dealership thrive. From keeping your shopper profiles updated with their recent behavior to retargeting customers at every stage of their journey, Orbee ensures no opportunity is missed. Say goodbye to abandoned credit applications and generic follow-ups, and hello to more personalized experiences.

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Backed by Top 100 Dealership Groups

Dealership groups across the country trust Orbee's platform to securely and efficiently manage their customer data.

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Leaders in Information Security and Privacy

Trust Center
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SOC 2 Type 2®

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